Top 7 tips for creating an eye- catchy Visiting Card

Visiting card is one of the most important marketing tools you can have in your hand. Don’t let your card be neglected and dumped to be in recycle bin. With the help of these top 7 tips how to create a customized visiting card and make people hold on to.

A visiting card is often one of the first things, beyond yourself, which people see about your business, and therefore can influence the all-important first impression that so often lingers as your relationships build.

With that in mind, it’s extremely important to keep your business cards up-to-date and looking great. It might only be a tiny piece of cardboard, but it can say a lot about your business, employees and the overall personality of your brand. Here are my seven top tips for producing an eye-catching business card:

Create a visiting card that represents your brand- The color, texture, and shape can all play a role. It’s extremely important that your visiting card not only reflects your personality but also gives all the information needed.

Your business card should have the standard details- These include your company name, the card holder’s name, job title, email, phone number, and address, so people can get hold of you in various ways. Although visiting cards have performed the same function for centuries, our digitized world has changed habits and preferences, so consider including important online details such as a web address, Twitter handle, QR Code and more, for maximum engagement.

Size matters- Keep to the standard visiting card size so they’re easy to store in Rolodexes and wallets. Moving away from regular sizing is a sure-fire way they will be binned. Creativity is good- Even though you need to keep to a standard size, you can still differentiate yourself with creative shapes that fit within that size, particularly if you’re a creative company who’s just starting out and looking to really distinguish themselves from the crowd. Visuals are really important- You only make one first impression, so make sure you are memorable for the right reasons! If your personality and those of your employees are integral to your proposition, think about including a headshot on your visiting card, or alternatively a fitting image. Visiting cards have two sides, so use them both- Look to utilize the front and back of the card, whether this through including an enlarged logo, additional image, your business mantra, or a quote from a mentor. Get advice- There’s no shame in asking for professional insights. Getting your visiting cards right is a long-term investment in the relationships that the cards will ultimately help you build. Enlist the help of a professional designer for some creative inspiration and expertise to make sure it ties in with your business vision as a whole and you make a lasting, positive impression.