What Makes a Good Business Card?

There are two primary purposes of your business card: represent your brand and provide contact information. The magic is in the mix of these two elements,”

“The business card is the strongest, the most personal piece of collateral you have. It carries the company’s identity as well as your own; it’s your name on the card, after all. You either hand it to someone personally or send it in the mail along with a personal note, so it’s an intentional connection. We believe that your brand should be simple and bold. Iconic, Simplicity is powerful.

“The main reason you give someone your business card is so they will have your contact information, but how much info do they actually need? Over the past decade, we’ve seen business cards become so cluttered with the various ways to connect (2 phone numbers, a fax number, street address, email, URL, and a dozen social icons) that they look desperate.

“So, in the latest version of our business cards, we stripped most of that away, relying on to provide connection options. We simplified it to one phone number, one email address and a URL that takes you to each person’s personal page on the company website. The effect is understated yet bold, like that strong, silent type standing in the corner.

“The last element for us was the use of color to tie the brand directly to something quirky and clever—my glasses. That’s a longer story, but suffice it to say that one trip to See Eyewear ended up influencing not only our business cards but the skyline sign on the top of our building in downtown Nashville, which you can change the color on from our Paramore Color smartphone app. How’s that for symmetry.”