The art of business card marketing

Your business card may be the most important advertising tool you have. Those little pieces pack a powerful punch simply because they're inexpensive and easy to get in front of people. Yet most people make the mistake of thinking printed business cards are just a vehicle for exchanging contact information.

In our digital age, we have the Internet, PDAs and smart phones for that. To get real value from a business card, consider its true potential. That commonplace card can be a key asset in your everyday marketing madness. Your business card is the one thing you should never leave home without.

5 Steps for making your business card marketing successful

• Explain what you have to offer

• Always include a call to action or food for thought

• Look professional and up to date

• Maximize content and usability

Business cards aren't going out of circulation anytime soon. Take full advantage of these business card tips boosters by investing a little time and energy into making them work for you.